Corporate news refers to information related to a corporation published in a journalistic context, including print and broadcast media (newspapers, radio and television). It can include updates on new products and services, changes in leadership and mergers. It can also focus on business trends and economic shifts. Corporate news often has a direct impact on the bottom line of companies, which makes it essential to create a narrative that is accurate and credible.
Most corporate media publish stories with the goal of attracting readers and advertisers. This is especially true for local newspapers and television stations, which must operate on a much smaller budget than major national networks. As a result, these types of media companies are prone to acquisition by large corporations that wish to expand their presence in the marketplace. When this happens, the news coverage becomes less authentic and more focused on topics that appeal to a wider audience.
When large corporate entities control news media, they have the ability to shape the agenda for public perception of the world. They may also choose to downplay or suppress stories that might negatively affect the company’s financial status. Several studies, such as the 1988 book Manufacturing Consent by Edward S. Herman and Noam Chomsky, have shown that corporate ownership of media in the United States influences public opinion by supporting government policies and the interests of large corporations. This is called media monopoly. It leaves many people with few options for alternative news sources.
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